Some of you may be wondering who I am and it’s time I gave you the inside scoop! My name is Nyla, and I am so happy to meet you. I am a girl in her 20s (because let’s be honest, no girl is going to tell you her real age) who is just looking to belong in a world that is so close to most girls' hearts...fashion!
A girl who grew up in New York, I was what you would call fashion OBSESSED! From 5th avenue to Soho, there is no clothing store I haven't met! I truly believed there was no price limit to put on clothes - how could I when something was so beautiful and made an outfit look so good? I needed to continually fill my wardrobe with all the latest trends to fit in.
Years later, it was time to come out of my bubble and down to reality. It was the day I wore a sweater that was worth $200 took a photo, posted it to Instagram, and my next thought was, “wow, I can never wear this again”...which you and I both know is absolutely ridiculous. I also started working in fashion and was seeing the most insane markups. All these beautiful things I have been obsessing over and investing into only cost a fraction of the price to make. Let’s just say my little bubble popped very fast and I started to see reality as it is.
Not long after, I made the big move out west to Los Angeles, another amazing fashion city. As I continued working in the industry, I just couldn’t stop thinking about what I was learning. That’s when I really started listening to the people around me. My friends would go back and forth saying how they had no idea where to look for trendy clothes on the new college/after college budget. With the cost of living so high, this was a common thought for so many! I would suggest inexpensive places...either the clothes offered were such poor quality that you could only wear them one time, or it was a local boutique that was great, but inconvenient to get to on a busy schedule.
As my brain started going, I realized it was my mission to find brands that were affordable AND good quality. Guess what? After searching endlessly, I found them! But what's the point if it's not available to all? Fashion is all about seeing everyone's unique take on it - an outfit and accessories can truly tell a story.
So, that's when I decided it was time to create a curated boutique for women with expensive taste searching for on-trend, yet budget-friendly fashion. Basically, your hometown boutique, but online...affordable, quality fashion straight to your door.
I’ve put the most amazing team together that helps me handpick every item based on our experience as buyers and young female fashion consumers to ensure quality, fit, and style. Through this curated experience, we aim to make everyone feel confident and stylish no matter the size of their paycheck or social media following. We want you all to be influencers in your own way- whether it be on social media or in their own circle of friends!
Essentially who am I? I am my team and all of you...because, at the end of the day, aren’t we all just trying to look and feel great?
Even though Nyla might not be a real person, we all know who she is, and we can all relate...she's a girl, friend, sister, daughter, fashion addict...trying to navigate this crazy, ever-changing industry!
Follow along and meet the team! There is so much more to come.... and always remember to #wearYOU
the wear NYLA team